Brand missteps are costly—and often preventable. Recent scandals from E.L.F., Swatch, and Sanex show how marketing competencies and practices need to evolve.
NEW YORK, NEW YORK – NOVEMBER 09: Steven Bertoni interviews Matt Rife at the Forbes Top 50 Creators Celebration at Forbes on Fifth on November 09, 2023 in New York City. (Photo by Taylor Hill/Getty Images) Getty Images
There have been a number of bra… [6172 chars]
Source: Forbes | Published: 2025-08-21T00:00:00Z
Credit: Forbes
