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A Business Lesson On Proof Before Persuasion

Serious buyers do not want to be persuaded first. They want evidence that you understand the decision they are trying to make.

Alex Kowtun, Private Aviation Advisor | Co-Founder, Palm Beach Jets.
​When I began building Palm Beach Jets, I thought the hardest part of business development would be explaining what we did. Over time, I realized the bigger challenge was proving ho… [6104 chars]

Source: Forbes | Published: 2026-07-06T11:00:00Z

Credit: Forbes

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