Dunkin’ and Kylie Jenner just launched The King Kylie Collection. Here’s the business strategy behind the chain’s pink summer bet.
Some collaborations are built to sell a product. This one was built to sell a moment. The King Kylie Collection, three pink drinks Dunkin’ rolled out on July 8, is designed around something far rarer than a new flavor: a persona so specific to a mome… [3532 chars]
Source: Los Angeles Times | Published: 2026-07-09T18:04:29Z
Credit: Los Angeles Times
