Delta’s Basic Business unbundles the premium cabin. A smart start, but the real prize is letting flyers pay only for what they actually want at 38,000 feet
The prix-fixe problem
You ever wonder why an airline seat is still sold like a prix-fixe menu?
For as long as any of us can remember, the choice has been Business, Comfort Plus or Coach. Each one a fixed bundle. You want the flat seat, fine, but it’s… [3350 chars]
Source: Forbes | Published: 2026-07-10T00:11:15Z
Credit: Forbes
