Savvy marketers are relinquishing more control to creators, YouTuber Adam W and Google’s Sean Downey said at Business Insider’s CMO Insider breakfast.
Hey marketers, it’s OK if a creator shakes up your carefully crafted messaging in their sponsored content. That actually may be the only way to get people to pay attention.
That was the key advice coming out of a Tuesday fireside chat between YouTube… [2149 chars]
Source: Business Insider | Published: 2026-06-23T15:33:04Z
Credit: Business Insider
