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Why this year’s World Cup is happening at the perfect time for struggling Nike

The World Cup might be the boost Nike needs to jumpstart its business.

Nike ‘s recovering business needs a spark. This year’s World Cup — hosted by the U.S., Canada, and Mexico — could be the match. “Football [soccer] allows us to invite more people in places of the world where we probably cannot reach with other sports… [9625 chars]

Source: CNBC | Published: 2026-06-18T18:06:13Z

Credit: CNBC

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