Perion CEO Tal Jacobson explains why the CMO accountability gap is an infrastructure problem, not a measurement one, and how AI-native execution is changing how marketing proves business impact.
Marketing leaders have never had access to more data, yet proving the business impact of advertising has become increasingly difficult. As budgets face greater scrutiny and finance teams demand clearer evidence of return on investment, many chief mar… [6246 chars]
Source: TNW | Published: 2026-06-17T16:15:32Z
Credit: TNW
