Reputation is built through repeated exposure over time, and the companies that treat media as long-term infrastructure consistently outperform the ones treating it like a one-off campaign.
Every founder remembers their first real media moment. Maybe it was a feature in a regional business publication, a mention in a trade outlet or a brief appearance in a newsletter covering your space. Someone sends the link around. A few people congr… [7225 chars]
Source: Entrepreneur | Published: 2026-06-15T16:00:00Z
Credit: Entrepreneur
