Hollywood is increasingly leaning on gaming platforms to promote movies, Sawhorse Productions’ Nic Hill tells Variety’s ‘Strictly Business’ podcast.
As the 2026 box office finishes its spring run with “The Super Mario Galaxy Movie” on top and a controversial Michael Jackson film nabbing a record opening for a biopics, no one can argue that transmedia isn’t a key strategy for Hollywood.
Nic Hill, … [1536 chars]
Source: Variety | Published: 2026-05-01T14:00:00Z
Credit: Variety
