From a virtual try-on assistant that quintuples spending per session to machine learning tools that forecast demand and train managers, Macy’s is deploying AI across its entire business
Like many retailers, Macy’s spent a good chunk of the 2010s throwing spaghetti at the wall to see what stuck when it came to tech innovation. But now executives hold up “Ask Macy’s” as a model of the kind of innovation they are pursuing.
“Innovation … [4836 chars]
Source: Fortune | Published: 2026-06-02T11:00:00Z
Credit: Fortune
