Home / Business / Investors, labels buy into growing South Asian music business in U.S.

Investors, labels buy into growing South Asian music business in U.S.

Warner Music Group, the third-largest music label by market share, is tapping into the South Asian music movement with its latest venture, 5 Junction.

When music strategist Anjula Acharia began launching superstar actress Priyanka Chopra Jonas into Hollywood in the early 2000s, her label partner Jimmy Iovine — the name behind pop sensations such as Eminem and Lady Gaga — told her she was 20 years t… [5538 chars]

Source: CNBC | Published: 2026-05-30T12:00:01Z

Credit: CNBC

Tagged: