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Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola Journey

Building new business strategies while maintaining emotional resonance.

Surely a legacy brand like Crayola has done all it could to grow, right? Wrong.
In this episode of the Marketing Vanguard podcast, recorded live at Brandweek in Atlanta, Victoria Lozano, then-CMO of Crayola, proves that the growth work of even the mo… [3642 chars]

Source: Adweek | Published: 2026-04-23T19:25:05Z

Credit: Adweek

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