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Business Hit $10M Last Year, Gets Kids Off Screens: Early Rider

Andy Loveland started bike business Early Rider to counter screen-based childhoods. It hit $10M last year and is on track for $12M in 2026.

In 2005, Andy Loveland and his wife were parents to a two-year-old son, Freddy, and expecting their second, Luke. It was an exciting time, Loveland recalls, but even two decades back, the U.K.-based father noticed a troubling trend. Kids were more co… [6787 chars]

Source: Entrepreneur | Published: 2026-04-17T15:25:44Z

Credit: Entrepreneur

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