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A Viral Video Turned Our Toy Idea Into an $8 Million Business

Scott Houdashell turned a simple egg-decorating idea into a viral hit. Today, the business generates over $8 million annually.

This as-told-to essay is based on a conversation with Scott Houdashell and his cofounder, Curtis McGill, co-founders of Hey Buddy Hey Pal. It has been edited for length and clarity.
Back in 2015, I was hanging out at my friend Curtis’s house, dying E… [3368 chars]

Source: Business Insider | Published: 2026-03-30T19:45:01Z

Credit: Business Insider

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