The INKEY List is doubling down on innovation, accessibility, and authenticity as it enters Ulta and kicks off a new era of “NO BS” skincare.
When The INKEY List launched in 2018, it positioned itself as a radical departure from the norm: no buzzy gimmicks, no ingredient fear-mongering, and no $80 moisturizers hiding behind minimalist packaging. Instead, the UK-born brand offered something… [6688 chars]
Source: Forbes | Published: 2025-09-16T00:00:00Z
Credit: Forbes
