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Going Viral Was a Blessing and a Curse for This Small Business Bakery

Pastry chef Jatee Kearsley was struggling financially with her bakery until a viral video changed everything, highlighting challenges of sudden fame.

This as-told-to essay is based on a conversation with Jatee Kearsley, the owner and pastry chef of Je T’aime Patisserie, which offers a “Black girl twist” on French pastries in Bed-Stuy, Brooklyn. It has been edited for length and clarity.
In April 2… [4159 chars]

Source: Business Insider | Published: 2026-03-24T19:12:25Z

Credit: Business Insider

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