“The business case for women’s sports is no longer speculative; it’s structural,” writes Keia Clarke, CEO of the New York Liberty.
My earliest memory of professional women’s basketball is the 1996 Olympics. The All-Stars on Team USA pushed the sport to a point where it could no longer be ignored. I recorded features about that team on VHS and watched them over and over. Lisa Les… [5905 chars]
Source: TIME | Published: 2026-03-24T10:00:03Z
Credit: TIME
