Most proptech companies built their business models around agents and brokerages, not the actual end users trying to buy or sell a home.
If you want to understand why proptech hasn’t delivered on its promises yet, you don’t need to look at the technology. The technology has been good, honestly. You need to look at who these companies decided to get paid by, because that choice shaped … [5710 chars]
Source: Entrepreneur | Published: 2026-03-18T12:00:00Z
Credit: Entrepreneur
