Home / Business / Mark Cuban Shares the 3-Word ‘Trust Formula’ Anyone Can Use to Scale a Business With $0 in Ads

Mark Cuban Shares the 3-Word ‘Trust Formula’ Anyone Can Use to Scale a Business With $0 in Ads

Outraged by the high cost of healthcare, the billionaire built Cost Plus Drugs on a fundamental core value: trust.

Speaking Friday at the Inc. Founders House at SXSW in Austin, Texas, Cuban recalled how the site was launched four years ago in the wake of “Pharma Bro” Martin Shkreli’s lifetime ban from the pharmaceutical industry for hiking the price of the life-s… [2206 chars]

Source: Inc. Magazine | Published: 2026-03-14T18:31:53Z

Credit: Inc. Magazine

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