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Sigma’s New Rice Company Is Less About Rice and More About Aizu

Sigma is investing in a rice farming business in Aizu. After talking to the CEO, it’s clear the purpose is not to make money.

Last month, Sigma announced that it had established a new rice farming company that will operate in Aizu, the region of Japan where its factory is based. After speaking to Sigma CEO Kazuto Yamaki, the “why” behind this choice is anchored in a deep lo… [3959 chars]

Source: PetaPixel | Published: 2026-03-12T19:43:30Z

Credit: PetaPixel

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