In advance of the NewFronts, LinkedIn sat down to discuss the need to shift B2B marketing from visibility to real business outcomes.
For B2B marketers, visibility has long been a key measure of success. But as buying groups grow more complex and pressure mounts to prove business impact, attention alone is no longer enough.
Ahead of LinkedIn’s NewFronts, we sat down with Davang Sha… [7001 chars]
Source: Adweek | Published: 2026-03-12T15:39:26Z
Credit: Adweek
