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2 MSU students get $300,000 for shoelace idea from ‘Shark Tank’ judges

Two Michigan State University students convinced investors to give them $300,000 for their business during a March 4 episode of ABC’s “Shark Tank.”

Two Michigan State University students received a $300,000 investment on ABC’s “Shark Tank.”
Madhav Aggarwal and Tanvi Gadamsetti pitched their company, BRCĒ, which makes untie-resistant shoelaces.
The patented material is stronger than steel, fire … [2270 chars]

Source: Lansing State Journal | Published: 2026-03-05T19:53:22Z

Credit: Lansing State Journal

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