Dutch Bros grinds out $1.6 billion in business selling customizable energy drinks and cold beverages to Gen Z customers who avoid hot coffee.
Dutch Bros discovered the secret to beating coffee giants—don’t sell actual coffee. The Oregon-based chain serves roughly 90% of its drinks cold, focusing instead on customizable energy drinks like the OG Gummy Bear Lemonade and Shark Attack Rebel th… [2093 chars]
Source: Entrepreneur | Published: 2026-03-02T15:00:00Z
Credit: Entrepreneur
