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How to Evaluate a Business Opportunity Without Letting Passion Blind You

Passion can work for or against you in a business model. Your goal? Make it work for you.

When it comes to entrepreneurship, the word ‘passion’ gets thrown around quite a bit. And it makes sense — when professionals choose to bet on themselves instead of taking the road more traveled, they’re far more likely to be passionate about their w… [5915 chars]

Source: Entrepreneur | Published: 2026-02-25T16:00:00Z

Credit: Entrepreneur

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