Home / Technology / Facetune creator Lightricks to split into two units as AI premium outpaces traditional software

Facetune creator Lightricks to split into two units as AI premium outpaces traditional software

The creator of the Facetune photo editing app, Lightricks, is splitting its consumer app business from its generative AI video platform LTX, according to an internal memo seen by Reuters, better positioning itself to capture the growth in artificial intelligence as it reshapes traditional software businesses.

NEW YORK, Feb 23 (Reuters) – The creator of the Facetune photo editing app, Lightricks, is splitting its consumer app business from its generative AI video platform LTX, according to an internal memo seen by Reuters, better positioning itself to capt… [2248 chars]

Source: Reuters | Published: 2026-02-23T16:53:20Z

Credit: Reuters

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