PMI built its business on cigarettes. Its future depends on getting smokers to switch.
Seth Kaufman, PMI’s U.S. chief commercial officer, frames the strategy as a rare alignment between business growth and public health goals. The pitch is straightforward, he says. Millions of adults still consume nicotine, and PMI wants them to move a… [4864 chars]
Source: Fortune | Published: 2026-02-24T13:45:00Z
Credit: Fortune
