The AI search startup once predicted advertising would be a massive business. Now it’s betting on a smaller, more valuable audience.
Perplexity is abandoning plans to put ads in its AI search product as the industry looks for sustainable business models that won’t hurt user trust. The changes are part of a larger strategic shift for the company, which has long focused on disruptin… [3735 chars]
Source: WIRED | Published: 2026-02-19T19:00:00Z
Credit: WIRED
