Snap said on Wednesday its direct-revenue business has reached $1 billion in annualized revenue run rate, driven by growth in its Snapchat+ subscription service, as the social media company pushes into new income streams beyond advertising.
The company, whose direct-revenue portfolio spans Snapchat+, the Memories photo and video archive tool and in-app purchases, said its total subscriber count has surpassed 25 million.
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CEO Evan Spiegel had said last year Snap was in a “cr… [1108 chars]
Source: Reuters | Published: 2026-02-18T16:02:29Z
Credit: Reuters
