Home / Business / Surging popularity of ‘Heated Rivalry’ turns into big business in DC

Surging popularity of ‘Heated Rivalry’ turns into big business in DC

“Heated Rivalry” has become a viral sensation, and many D.C. bars and entertainment venues are capitalizing by throwing watch parties and other events.

With the number of hockey jerseys in the room, you could’ve expected a Washington Capitals game on the big screen.
But on a closer look, you’d see the name “Rozanov” on the backs of the jerseys and the hit new TV show “Heated Rivalry” projected on th… [4642 chars]

Source: WTOP | Published: 2026-02-10T10:32:19Z

Credit: WTOP

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