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From Retail Relic to Market Darling: Sharon Price John on Reinventing Build-A-Bear

Fixing the business, not just the brand.

In this episode of Adspeak by ADWEEK, host Will Lee speaks with Sharon Price John, president and CEO of Build-A-Bear Workshop, about engineering one of retail’s most unlikely turnarounds.
Recorded live at Brandweek, the conversation explores how Buil… [3187 chars]

Source: Adweek | Published: 2026-02-11T18:32:50Z

Credit: Adweek

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