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Why AI Is Forcing a Rethink of Business Metrics

A better way to measure value in this new economy is tracking the agent penetration rate.

AI agents aren’t human customers, and that breaks everything we know about how markets behave. They don’t have purchasing habits, don’t experience friction and don’t develop brand loyalty. After spending years as a quant at the global hedge fund Cita… [5386 chars]

Source: Entrepreneur | Published: 2026-02-04T18:30:00Z

Credit: Entrepreneur

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