Legacy networks like the BBC are rushing to do business with the Alphabet-owned platform, in search of new revenue and audiences. The top choice of viewers, YouTube is generating over $40 bln in ad sales. Such a lopsided arrangement suggests little payoff for the old guard.
LONDON, Feb 5 (Reuters Breakingviews) – A good horror movie plays on the tension between anticipation and uncertainty. For the past few years, the dynamic has played out behind the scenes at major media companies. In this script, YouTube is both char… [4590 chars]
Source: Reuters | Published: 2026-02-05T05:00:50Z
Credit: Reuters
