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Taco Bell’s CEO Explains Why the Chain Keeps Winning

Taco Bell CEO Sean Tresvant told Business Insider that the chain’s advantage lies in strong value perception, menu innovation, and customer loyalty.

Taco Bell CEO Sean Tresvant has a simple explanation for why his brand keeps winning while much of the fast-food industry is struggling: it’s doing more than one thing well at once.
“When you look at being a buzzy brand, you look at value, you look a… [4262 chars]

Source: Business Insider | Published: 2026-02-05T09:14:01Z

Credit: Business Insider

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