The research explores the question of how personalized customer service profiles influence customer behavior compared to standardized profiles.
BOZEMAN — A professor in Montana State University’s Jake Jabs College of Business and Entrepreneurship recently published a paper in a highly regarded academic journal, Production and Operations Management, that explores the influence of social media… [4222 chars]
Source: Kalispell Inter Lake | Published: 2026-02-01T07:00:00Z
Credit: Kalispell Inter Lake
