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A Business Case For Looking Beyond The Usual Suspects Of Content Creators

Social Setting founder Christina Westley delivers under-the-radar content creators with quantifiable ROI to CMOs tired of overpaying for reach that doesn’t convert.

The dinner table at Continent in Brooklyn seated eighteen. On one side sat marketing executives from Fenty Beauty, Netflix, and Disaronno. On the other, content creators with followings ranging from 50,000 to 500,000, each handpicked for engagement r… [12983 chars]

Source: Forbes | Published: 2026-01-27T17:56:12Z

Credit: Forbes

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