Southwest has officially switched to assigned seating, ending open seating as the airline continues to remake its once-distinctive business model.
Southwest Airlines has ended its first-come, first-served seating policy in favor of assigned seats.
The airline says the change responds to customer demand for more choice and control, including premium seating options.
This follows other recent cha… [4830 chars]
Source: USA TODAY | Published: 2026-01-27T08:00:58Z
Credit: USA TODAY
