VML’s first major U.S. appointments of 2026 signal a shift from post-merger integration to clearer creative and business authority.
VML is reshaping its North American leadership bench, naming Jason Xenopoulos CEO of its New York office while elevating longtime creative leader Mel Routhier to North America chief creative officer, the agency told ADWEEK. The appointments are effec… [4218 chars]
Source: Adweek | Published: 2026-01-27T14:30:00Z
Credit: Adweek
