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Ferrari F1 Team Partners With $3.6 Billion Business Ahead of 2026 Season

Ferrari has announced a multi-year partnership with wearable technology company WHOOP ahead of the 2026 Formula 1 season

The Ferrari F1 team has added another data-led partner to its 2026 portfolio with the team confirming a multi-year agreement with the wearable technology company WHOOP, valued at $3.6 billion as of this year.
Announced today, WHOOP will be the Offici… [2255 chars]

Source: Newsweek | Published: 2026-01-19T20:14:38Z

Credit: Newsweek

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