Home / General / The decline of Food52, Goop, Hodinkee-and the internet’s dream of content-to-commerce

The decline of Food52, Goop, Hodinkee-and the internet’s dream of content-to-commerce

Content-driven commerce, once billed as the digital salvation for both publishing and retail, is no longer a viable business for either industry.

If you visited the Goop website, Gwyneth Paltrow might introduce you to her favorite $75 candle or $95 vibrator. If you were looking for a lasagne recipe, you could find a good one on Food52—along with recommendations for a baking dish hand-selected … [564 chars]

Source: Fast Company | Published: 2026-01-26T11:00:00Z

Credit: Fast Company

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