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This Founder’s Side Project Inspired a Business Channel That Now Drives One-Third of Her Growth

How Big Night’s Katherine Lewin turned a book tour sponsorship into a thriving brand partnership business.

When Katherine Lewin, founder of the hosting essentials retailer Big Night, finished writing a cookbook in 2024, she realized its summer release would pair perfectly with a dinner party-themed book tour.
But her publisher, Union Square & Co., decline… [2472 chars]

Source: Inc. Magazine | Published: 2026-01-26T12:00:00Z

Credit: Inc. Magazine

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