An idea becomes a business only when people vote with their wallets. The challenge? Tracing a deliberate path from customer problem to profit.
Marco Bertini is Professor at the Department of Marketing at Esade
Innovation sparks possibility, but possibility alone doesn’t pay the bills. At some point, every entrepreneur and company leader must move from imagining the future to building produc… [8588 chars]
Source: Forbes | Published: 2026-01-23T12:15:00Z
Credit: Forbes
