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From Trump Tower to Trump on US currency, one is not like the other

In business, Donald Trump’s penchant for naming products after himself is called branding, but for a sitting US leader, it’s something else entirely.

WASHINGTON – In a rare 1994 interview, President Donald Trump’s mother described the first time her husband, New York developer Fred Trump, saw the black personal helicopter their son had bought.
“Of course, my husband, first thing he saw was the hel… [7010 chars]

Source: USA TODAY | Published: 2026-04-11T07:01:02Z

Credit: USA TODAY

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