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Kenny Wallace Explains Why NASCAR Can’t Ignore AI in Modern Racing

NASCAR hires AI director as Kenny Wallace says big companies use AI to improve business, sparking debate among fans and insiders

NASCAR has taken a major step by hiring its first Director of Artificial Intelligence. It shows how the sanctioning body is looking to use new tools to improve how the sport runs on and off the track. Many major leagues already use AI to handle data,… [2562 chars]

Source: Heavy. | Published: 2026-04-10T14:03:42Z

Credit: Heavy.

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