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The billion-dollar bet that turned insurance into entertainment

Four companies in one of America’s least glamorous industries solved one of its hardest business problems—by stopping talking about their product entirely.

I’ve spent a career studying how the screen reshapes commerce—as President and CEO of The Museum of Television & Radio (now The Paley Center for Media), as Harvard Law School’s inaugural Visiting Professor of Entertainment and Media Law, and as a bip… [4210 chars]

Source: Fortune | Published: 2026-04-05T10:00:00Z

Credit: Fortune

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