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Inside Oasis’ Multi-Million Dollar Merchandise Campaign

Oasis’ 2025 reunion tour had record-breaking ticket sales, but just as powerful was their merchandise business, which grossed $1 million+ at each show.

“Oasis Live ’25” might have been the hottest ticket of last year, but nearly as intense was the frenzy to buy the reunion tour’s merchandise.
The mammoth merch campaign around the band’s first tour in 16 years — orchestrated by Warner Music Group’s W… [9879 chars]

Source: Variety | Published: 2026-04-03T13:00:00Z

Credit: Variety

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