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Nike’s turnaround put to test as Middle East conflict poses new risks

Nike’s efforts to steady its business face a fresh setback, with executives cautioning that unrest in the Middle East could further complicate the turnaround, while the sportswear ​giant still struggles to regain traction in China.

The company on Tuesday warned of a ‌sharp drop in current‑quarter sales and slower-than-expected progress on its turnaround, as higher trade‑related costs squeeze its margins and cautious consumers rein in spending.
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Source: Reuters | Published: 2026-04-01T10:11:18Z

Credit: Reuters

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