Spotify is branching into marketing’s mid- to lower funnel as its ads business matures.
Spotify is rolling out interactive carousel ads, the company announced on Tuesday. The company is looking to attract more dollars across the marketing funnel from brand awareness down to generating sales—while also accommodating changing users prefer… [3524 chars]
Source: Adweek | Published: 2026-03-31T10:00:00Z
Credit: Adweek
