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At NCAA’s March Madness, Music Is a Big Business This Year, Too

The Chainsmokers are slated to perform the first ever “bridge show” between the upcoming two 2026 Final Four games this weekend.

The Chainsmokers are headlining the first-ever “Bridge Show” between the two upcoming Final Four games for the NCAA Men’s National Basketball Tournament, a move that reflects a growing presence of music programming at the world’s biggest sporting eve… [4279 chars]

Source: The Hollywood Reporter | Published: 2026-03-31T16:05:35Z

Credit: The Hollywood Reporter

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