Home / General / Vail Resorts’ CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire

Vail Resorts’ CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire

Rob Katz wants to fix Vail’s broken business model and expand its customer base.

Adding to the pressure on Vail, it has been the second difficult winter in a row. Last year, in addition to insufficient snow in many locales, the company saw a 12-day ski-patrol strike close most runs at its largest resort in Park City, Utah, leavin… [3645 chars]

Source: Fortune | Published: 2026-03-26T07:00:00Z

Credit: Fortune

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