Bhavana Smith joins to lead the charge on shifting the agency to performance pay as AI reshapes the agency business.
As AI puts pressure on the business model, agencies are scrambling to find new, sustainable ways to charge for their services. Horizon Media is attempting to move away from billable hours entirely in favor of performance-based contracts—a shift that … [576 chars]
Source: Adweek | Published: 2026-03-26T18:26:10Z
Credit: Adweek
